Gwen Galeza
Gwen Galeza
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The Trend Pear

 

Case Study: The trend pear

 

Case Study   |   Rebranding   |   Personal Project

The Trend Pear is an existing fashion and lifestyle blog that I admire. They are a friend duo that collaborate with designers and brands. This is a logo design case study. I felt that their current branding does not represent the essence of their project. The Trend Pear needed a cohesive logo that embodied their attitudes towards trends and fashion. I was inspired by their British heritage and their unconventional take on genderless fashion. I merged a classic serifed typeface with a chic leaf emblem to signify the pear in their name. Most bloggers curate or design pieces for retail outlets, so it is fitting for The Trend Pear to have a collaboration with Topshop as an expansion of their new brand.