Gwen Galeza
Gwen Galeza

Journal

A design blog about process.

Identity Crisis

 

I consider myself an avid doodler and boy, did I doodle a lot for this. I was given advice to start on this early, forget about it, and then revisit it and see how I felt about it later on (highly recommend). It all started with my affinity with the typeface, Didot. The curves, thick and thins, and the inherent chicness appealed to me. I traced the two story 'g' over and over again until it did not even resemble the typeface. Then I left it alone for months.

When spring semester rolled around for portfolio, I had to go back to my mark. I was stumped. I wanted to do everything: monoline, fancy lettering, flourishes, etc., but only one can truly say "Gwen." Leslie, our design professor/design mother, did an exercise where each of the students had to describe each other in three words. The image on the right is the result. What stood out to me was the word clean (I couldn't really do savage, because I didn't know what that meant). So I went with something simple and to the point. 

Don't be deceived by the quirkiness of that image. The rest are doodled on Post-It notes and scrap papers. 

Don't be deceived by the quirkiness of that image. The rest are doodled on Post-It notes and scrap papers. 

Adjectives people had about me in class.

The color I chose for my mark was an interesting process. I had this obsession with rose gold and copper over the summer and wanted to incorporate it to my identity. When translating it from print to web the metallic sheen did not look too great. So, like a curious millennial designer, I decided to swatch my face from a selfie. The result was this pinkish skin tone (#CEA59F) from my cheeks. And that's where I learned an important lesson: Sometimes unconventional methods can result in revealing your true creativity.

 
Gwen Galeza